Kirill Filonov

Socialist
Modernism

Visual Identity and long-read website based on Architectural Research
About
Socialist Modernism is a personal research-driven project exploring the visual and architectural language of late modernist buildings in Eastern Europe.
The goal was to study the subject and translate it into a cohesive visual identity and long-read website, combining editorial storytelling with a structured design system.
Responsibilities
Research & Visual exploration
Art Direction & Brand Identity
Editorial Layout & Typography
Website Design & Development
Key results
Built a cohesive visual identity and long-read experience based on independent research.
Successfully presented the project as part of the Design course.
2024
Socialist Modernism Website
Visual research
The visual direction was built around the principles of Soviet modernist architecture — structure, repetition, and density.
A strict geometric grid system and compact layout were used to reflect the utilitarian nature of the architecture, where form follows function and space is used efficiently.
Red was introduced as an accent color, referencing its cultural and political context, and reinforcing the visual intensity of the compositions.
Typography
Color Palette